All About Commercial Advertising Photography

The first thing you discover about commercial advertising photography is the product, and the way implausible it looks. Profitable and effective commercial advertising photographers will be able to create an image which stands out for all the right reasons, grabs the attention of the target market and communicates the appropriate message virtually instantly.

However whilst it’s straightforward to admire the look of the product and the skill of the photographer, in most cases commercial advertising photography shouldn’t be about what you see, but about what you do not see. You may think that whenever you look at an advertising image what you are seeing is what the photographer noticed, but that’s invariably not the case.

After all, we all know that there are tricks of the trade and many people will immediately assume that any image will have been doctored utilizing a graphics instrument reminiscent of Adobe’s Photoshop, and whilst this would be the case, there’s far more going on than meets the eye. One of many first things to appreciate in commercial advertising is that what you see is nearly certainly not quite what you’ll see when you were looking on the product your self in a shop.

Lighting, the surroundings and plenty of little known tricks of the trade all come into play, serving to to create an illusion which does not just look real, it really looks more real in some cases than it would in real life. For instance, should you have been looking at a television in a shop then you definately’d probably either see a complete lot of distracting reflections within the screen, or the television would be on and you’d be watching a picture. In a product image though you’re either going to see a screen that doesn’t have any distracting reflections in it, or it will look as though it’s switched on and displaying a picture.

The difficulty is that in case you take a photograph of a television, either switched on or off, neither consequence will look very realistic. So how do product photographers make their images seem like so realistic, whilst still being entirely totally different to how a traditional photograph of a television would look?

With a purpose to take a photograph of a television switched off commercial advertising photographers will either have a studio which includes a 360 degree backfabric to remove any potentially distracting reflections, or they will edit the image afterwards, changing the screen with a shaded black rectangle which looks realistic, yet which does not even exist as part of the screen in real life. However how about taking a photograph of a television that’s switched on?

If you’ve ever tried this you will know that the consequence will look horrible- very fuzzy and half missing. This is because the camera lens sees what your eyes and brain cannot see — the fact that the image on the screen is only an illusion created by rapidly flickering lights. So professional photographers will usually take a screen seize from a pc and then superimpose that onto the photograph of the screen to improve the quality. The ultimate image will look just as you count on it to, despite the fact that you know that that is not how it would really look should you took a photograph of it.

Effective commercial advertising photography permits us to be fooled, even after we know that what we’re looking at can’t be real, despite looking very real. The artwork of illusion and of fooling the eye is a subtle one, because consumers will not be fascinated about a picture which has been clearly doctored, but will be enticed by an image which they know cannot be fully real. In the event you’re undecided how you can achieve the precise balance then it’s far safer to go away it within the palms of the experts.

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