All About Commercial Advertising Photography

The primary thing you notice about commercial advertising images is the product, and the way implausible it looks. Profitable and effective commercial advertising photographers will be able to create an image which stands out for all the best reasons, grabs the attention of the target audience and communicates the proper message nearly instantly.

However whilst it’s easy to admire the look of the product and the skill of the photographer, in most cases commercial advertising photography is not about what you see, but about what you don’t see. You would possibly think that whenever you look at an advertising image what you are seeing is what the photographer noticed, but that’s invariably not the case.

Of course, we all know that there are tricks of the trade and many individuals will instantly assume that any image will have been doctored using a graphics instrument such as Adobe’s Photoshop, and whilst this could be the case, there’s far more occurring than meets the eye. One of many first things to appreciate in commercial advertising is that what you see is nearly definitely not quite what you would see for those who had been looking at the product your self in a shop.

Lighting, the setting and many little known tricks of the trade all come into play, serving to to create an illusion which would not just look real, it actually looks more real in some cases than it would in real life. For example, if you had been looking at a television in a shop you then’d probably either see an entire lot of distracting reflections in the screen, or the television can be on and you would be watching a picture. In a product image though you’re either going to see a screen that does not have any distracting reflections in it, or it will look as though it’s switched on and displaying a picture.

The difficulty is that when you take a photograph of a television, either switched on or off, neither result will look very realistic. So how do product photographers make their images appear to be so realistic, whilst still being solely totally different to how a standard photograph of a television would look?

So as to take a photograph of a television switched off commercial advertising photographers will either have a studio which features a 360 degree backfabric to remove any probably distracting reflections, or they will edit the image afterwards, changing the screen with a shaded black rectangle which looks realistic, yet which does not even exist as part of the screen in real life. But how about taking a photograph of a television that is switched on?

When you’ve ever tried this you will know that the consequence will look terrible- very fuzzy and half missing. This is because the camera lens sees what your eyes and brain cannot see — the truth that the image on the screen is only an illusion created by rapidly flickering lights. So professional photographers will often take a screen grab from a pc after which superimpose that onto the photograph of the screen to improve the quality. The ultimate image will look just as you expect it to, although you know that that is not how it would really look for those who took a photograph of it.

Efficient commercial advertising images permits us to be fooled, even once we know that what we are looking at cannot be real, despite looking very real. The art of illusion and of fooling the eye is a subtle one, because consumers will not be concerned about an image which has been obviously doctored, but will be enticed by an image which they know can’t be utterly real. If you happen to’re unsure how you can achieve the best balance then it’s far safer to leave it within the palms of the experts.

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